Given how scary real life has become, Hallowe'en seems a little unnecessary this year. But, good years and bad, the calendar's pages continue to turn, so here goes:
(Image Credit: BA Daily)
To start with, Bon Appetit Daily is running a post on Tru Blood, the imaginary blood substitute offered to metrosexual hillbilly vampires on HBO. Apparently, someone has actually created and bottled a beverage by that name, and BA Daily gives it a review:
One bottle has a normal amount of sugar for soda, somewhere around 34 grams, but for some reason they decided to pile in a bunch of sucralose on top, too (the stuff of Splenda), along with caffeine, taurine, and some other energy drink junk that'll probably give you a monster headache. The flavor is called "Blood Orange," which, cute, but it actually tastes a little more like orange soda/Fresca suicide, or as our brave web producer/taster Erik Peterson described it, "Orangina plus a lot of Flintstones vitamins."
Vampires on energy drinks. Heaven help us all.
This Tru Blood marketing campaign strikes me as a symbol of all that's gone wrong with Hallowe'en. Like Valentine's Day and St. Patrick's Day, Hallowe'en used to be a 'micro-holiday'- a quick break in the routine without the demands of, say Christmas. Now, according to WBUR's Here and Now (among other sources) it's big business:
The people who crunch the numbers on holiday spending say Halloween is an increasingly important day for retailers. The National Retail Federation says shoppers will spend $6.9 billion this year on Halloween confections, costumes, and doodads– up 18% over last year.
Need a rubber rat for the front lawn? It costs $22 — but it comes with blood on its teeth. Retailers are also offering Barbie pumpkin-carving kits, “boo-rific” Oreos, and a range of pet costumes.
People in my neighborhood starting decorating their houses with fake cobwebs and ghosts on October 1st this year. Granted, my neighborhood is full of old-fashioned houses shrouded in big trees, so the decorations create quite the atmosphere. But geez, I remember when putting up skeletons the Monday before Halloween was considered "overdoing it."
Not that I have anything against fun. But some people have even taken to dressing up their pets, according to APP.com:
For fussy dogs (and cats), try a starter costume consisting mostly of accessories, advised Reyna Jew, who buys dog and cat apparel, shampoo, travel products and carriers for PetSmart.
Try angel, fairy or bat wings, a pirate or witch hat. If that’s still too much, there are bows that clip in the pet’s hair, necklaces and decorative collars or bandannas made of Halloween-themed fabric.
Target offers 29 costume styles for dogs, including five rider styles (a stuffed character rides on the back of the pet) designed for larger dogs and 10 partial costumes for the pet that won’t tolerate a full costume, said Kristy Welker of Target Communications in Minneapolis.
(Image Credit: Halloween24.com)
Well, ok- that one's kinda cute.
But check out this one:
(Image Credit: http://us2.picscdn.com/keyword/funny%20pet%20costumes/)
Oh, Noes! Politically incorrect!
And very uncomfortable for poor Kitty, too.
{ Speaking of cats: please remember that Halloween can be a very dangerous holiday for cats- particularly black ones. The Humane Society even has a policy of not allowing adoptions of black cats around Halloween. as PetMD reminds us:
While Halloween may be a fun and exciting time for your kids, your cat may find it more stressful than fun. A steady stream of strangers ringing the doorbell, all wearing strange costumes and shouting "Trick or Treat," may be enough to send even the most courageous cat over the edge.
This article at PetMD lists important safety tips for your beloved kitty friend at Halloween. They can apply to dogs as well. It's worth looking over if you have a pet.}
(Image Credit: cohdra/MorgueFile)
Keep Kitty indoors this Halloween. And Fido, too. Besides, they can help scare the monsters away:
But maybe that's part of the problem of Halloween today- monsters aren't allowed to be scary anymore. These days they're mostly presented as misunderstood minorities. Starting with Buffy the Vampire Slayer (even earlier if you count 1987's Beauty and the Beast), vampires and werewolves turned into boyfriends. These days vampires would rather be wed than (un)dead.
It seems like zombies are the only monsters left that still behave- well, monstrously.
(Image Credit: 96xrocks.com/Inhabitat.com)
Does this picture mean that The Marketers That Be are now working on a vegetarian zombie? Maybe next Halloween someone will be marketing a product called Tru Brainz. It will probably won't be a beverage, though. More like a chewy snack.
Let's hope it's not finger food.
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